Tamagotchi looks to inspire imagination and highlight the excitement of raising a virtual pet like Tamagotchi. This is achieved through the package design, which is inspired by Japanese Manga and uses the concept of visual storytelling to convey the story of the Tamagotchi. This allows for connection and imagination process to begin in a visually engaging way, while also and encouraging the target audience to see Tamagotchi as more than just an object, but a friend.